French soccer's FFF governing body has extended and expanded its commercial tie-up with international telecoms operator Orange.
That firm, which has been a significant FFF sponsor for the last seven years, has now extended its partnership with the French soccer body until May 2030. It will continue, through the contract renewal, as a sponsor of the country's representative national teams (men's, women's, and youth sides).
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The deal is a 50/50 split in terms of focus on the men's and women's games, covering both the national teams as well as grassroots and amateur soccer.
Philippe Diallo, the French Football Federation's president, has said: "The FFF has made women's football one of its top priorities for the coming years. Orange's support, with a partnership allocated 50% to men's football and 50% to women's football, will help us achieve our ambitions of doubling the number of our registered female players by 2030."
The previous agreement between Orange and the FFF was unveiled in June 2022, and was valued by GlobalData Sport at $6.5 million annually (running through to mid-2026).
Jérôme Hénique, chief executive at Orange France, added: "With the FFF, we have found an ideal partner to amplify the emotions while building a fairer and more equal playing field. This is the whole point of this renewed partnership, which marks a major step forward with, for the first time, an equal financial commitment to the development of men’s and women’s football."
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By GlobalDataIn terms of its current activations for soccer in France, Orange provides equipment to over 200 amateur clubs, including 100 women's sides, as well as putting on various digital education initiatives through the FFF's overall educational program.
In addition, over the last few years, Orange has created a number of media and brand campaigns in order to draw attention to different aspects of women's soccer.
Other significant FFF commercial partners include brands such as Coca-Cola, Uber Eats, Credit Agricole (title sponsor for the men's Coupe de France), Arkema (title sponsor of the top women's league in the country), and Betclic.
The deal has been unveiled with France's men's team one of the favorites for next year's 2026 FIFA World Cup (to be held across Mexico, the US, and Canada), and its women's side beginning their qualifying campaign for the 2027 Women's World Cup early next year.
