French soccer’s FFF governing body has announced a new partnership with domestic boutique airline La Compagnie, which becomes the official airline of the national team until the end of the men’s 2026 FIFA World Cup.
The partnership officially starts with the men’s team’s upcoming trip to the US, who are due to play two international friendlies against Brazil (March 26) and Colombia (March 29), with La Compagnie operating the team’s flights across the Atlantic.
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La Compagnie will also operate the team’s dedicated flights for the 2026 FIFA World Cup, which will take place across the US, Mexico, and Canada in June and July, with the partnership concluding once the tournament has ended.
La Compagnie joins other significant FFF commercial partners, which include telecoms operator Orange, drinks giant Coca-Cola, food delivery service Uber Eats, Credit Agricole (title sponsor for the men's Coupe de France), Arkema (title sponsor of the top women's league in the country), and Betclic.
Meanwhile, the Argentine Football Association (AFA) has continued to bolster its commercial portfolio ahead of the flagship soccer tournament, adding a major kit sponsorship deal with Gemini, Google’s AI assistant brand.
The new deal will see Gemini become the global main sponsor of the AFA’s national teams, with the company’s logo to feature on the training kits of the national teams.
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By GlobalDataGemini joins AFA’s top sponsorship category, which includes Adidas (kit supplier), American Express, and DiDi.
The deal is the latest in a swathe of commercial partnerships secured by the AFA as the men’s team prepares to defend its title at this year’s FIFA World Cup, having won the 2022 edition.
Back in August 2025, the AFA appointed sports marketing agency EMW Global for commercial advisory on sponsorships and partnerships in the run-up to the World Cup.
Since then, the body has renewed its partnership with foreign exchange trading company XTrend and also tapped boutique sports marketing agency Druid Sport to serve as its exclusive commercial representative in the Indian Subcontinent.
Following that deal, which entails Druid managing and selling regional sponsorship rights for the Argentina national teams, the AFA moved fast to agree a regional deal in Bangladesh with electronics company Walton.
These deals exist alongside the AFA’s partnership with sports agency heavyweight IMG, which is the governing body’s exclusive Asia-Pacific sponsorship agency until 2026.
In January, the governing body secured partnerships with digital storage solutions firm Lexar and trading firm AFTX to join its burgeoning regional sponsorship portfolio that includes the likes of HSBC, Betpanda, Mas+, CoinPoker, Kingfisher, and FeedConstruct.
