The iconic Scuderia Ferrari team of motor racing’s elite Formula 1 (F1) series has announced the multi-year extension of its partnership with cybersecurity business Bitdefender.
Bitdefender first partnered with Ferrari in 2022, when it replaced Kaspersky as the team’s official global cybersecurity partner, and that deal will now continue through the upcoming 2026 campaign and beyond.
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Going forward, Bitdefender will continue to implement its cybersecurity affordances across Ferrari operations, particularly at F1 races.
In extending the deal, Bitdefender will also expand its branding presence across the team, gaining new, prominent visual assets including greater placement on the Ferrari car itself.
Currently, the Bitdefender logo appears on the inside of the halo device, as well as on the sleeves of race suits (and other associated teamwear) worn by the two drivers, Charles Leclerc and Lewis Hamilton, as well as on their respective helmets.
Speaking on the partnership, Ferrari chief digital transformation officer Alfonso Fuggetta commented: “As our cars and operations in Ferrari become even more connected, cybersecurity is not just a technical necessity, but a foundation for innovation and performance.
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By GlobalData“We are happy to continue working with a trusted partner like Bitdefender to ensure that our digital infrastructure is as resilient and high-performing as we need our cars to be on and off track. Together, we’re building a secure environment that enables us to push boundaries with confidence.
Ferrari has also renewed its partnership with AI-powered experiences firm Genesys on multi-year terms, bringing the pair’s agreement to the global stage.
Having previously supported Ferrari at races, Genesys will now also work to support the racing organization worldwide, using its cloud platform to aid in the creation of global experiences for Ferrari fans and customers.
It will also help Ferrari better understand its customers by linking Genesys cloud data with data from Salesforce’s customer relationship management system, which the team also utilizes.
Among the other tech-focused partners of Ferrari are HCL Software, DXC Technology, Amazon Web Services, and IBM.
Chief among these, however, is computer hardware heavyweight Hewlett-Packard, which stepped in as the team’s latest title sponsor during the 2024 season.
Indeed, part of the allure for tech brands when entering F1 is that, due to the technical nature of the series, the performance of the vehicles themselves can serve as an advertisement for the strength of the tech itself.
