Fanatics, the sportswear and equipment retailer, has entered into a connected inventory partnership with Foot Locker that will see “thousands” of its products made available to customers of the US sports retail chain.
Foot Locker has said the long-term partnership will “significantly broaden the officially-licensed fan gear and merchandise assortment available online to Foot Locker shoppers.”
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While the chain will continue to look after the web and mobile experience for its customers, relevant orders will be passed to Fanatics to be fulfilled.
The tie-up will begin in the US fall (September to November) and will cover Foot Locker’s footlocker.com, kidsfootlocker.com, and champssports.com portals.
Products offered will include apparel, jerseys, headwear, and hard goods, with brands including Fanatics itself, NIKE, adidas, Mitchell & Ness, New Era, Pro Standard, and Wear by Erin Andrews.
Among the leagues and sporting properties licensed to Fanatics from which team and player merchandise will be available are American football’s NFL, basketball’s NBA and WNBA, baseball’s MLB, ice hockey’s NHL, and college sports’ NCAA.
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By GlobalDataFanatics is a major presence in sporting merchandise, claiming to have over 300 partners, suppliers, and vendors in 11 countries.
Among its recent retail moves have been the launch of an online Olympics store for the International Olympics Committee, the opening of club stores for Paris Saint-Germain in New York and the NBA in Paris, and partnerships with the World Wrestling Entertainment promotion, English soccer’s Aston Villa, and MotoGP promoter Dorna Sports.
Jack Boyle, commerce global co-president for direct-to-consumer at Fanatics, said: “Fanatics is thrilled to partner with Foot Locker and bring a broad, tailored assortment from its leading product catalog to online shoppers.
“Foot Locker, Kids Foot Locker, and Champs Sports are trusted, respected consumer brands, and we’re delighted to now offer Fanatics’ customers an incredible selection of quality fan gear for all members of the family.”
Andrew Gray, executive vice president for global Lockers and Champs Sports at Foot Locker, added: “We are excited to partner with Fanatics as we continue to enrich our assortment, provide more choice to our consumers, and enhance our omnichannel positioning.
“Pairing Foot Locker’s leadership in sneaker culture with the sports fan and assortment power of Fanatics is a natural fit. Bringing together these two dynamic forces will drive and serve sport and sneaker culture in exciting ways.”
