Fanatics, the US-based online sportswear and equipment retailer, has today announced the appointment of Matthew Primack as senior vice president for international business development.

Primack began in his new role this month and is responsible for developing the company’s international growth “through the acquisition of new rights and commercial routes to market.”

He reports to Fanatics’ president of business affairs, Gary Gertzog.

Primack joins from IMG licensing where he spent over 14 years as senior vice president.

There, he led a team designing and delivering licensed consumer product extension businesses for high-profile brands across the sport, entertainment, gaming, corporate IP, and celebrity personality sectors.

Prior to that, his roles included vice president for Marvel Entertainment International, head of content for iTouch, and head of content acquisitions for iChooseTV.

Of Primack’s appointment, Gertzog said: “Matt’s experience and extensive network within the world of sport and entertainment will be invaluable as we look to accelerate our international growth.

"Fanatics has an established global business that serves millions of sports fans across the world every year and Matt’s expertise will help us to build new partnerships to enable us to reach more fans, whichever team they support and wherever they are in the world.”

Primack added: “This is an incredibly exciting time to be joining Fanatics and there is a huge opportunity to grow the International business on an already well-established base.

"Our ability to deliver a comprehensive range of fan experiences, merchandise, memorabilia, and on-demand items designed and manufactured through the company’s vertical commerce business model will help partners across the world better serve their fans, and I am excited to get started and represent the business.”

Meanwhile, Zohar Ravid, the general manager and head of corporate development at Fanatics International, is set to take up a new global corporate development role in mid-2022 in which he will continue working with the company’s global partners.

Among those are the likes of Manchester United, Chelsea, Paris Saint-Germain, Bayern Munich, Atletico Madrid, the English FA, UEFA, NFL, NBA, and Formula 1.