Falken Tyres Europe, an arm of the Japanese tire manufacturer, has renewed its sponsorship deal with the Professional Darts Corporation (PDC) until November 2026.
Through the extension, the brand will continue as the PDC’s official tyre partner.
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Falken first partnered with the organisation in December 2024 under a one-year agreement.
Last year, Falken had a presence at every PDC tournament, including several events featuring its own activation game, prize draws, and exclusive meet-and-greets with darts legends.
As part of the extended partnership, Falken will also be present at international tournaments of the PDC World Series of Darts – including events in the USA, Australia, and New Zealand.
The renewal has been announced during the 2025-26 edition of the showpiece World Darts Championship, which began on December 11 and will conclude on 3 January 2026.
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By GlobalDataAdam Perfect, head of commercial at the PDC, stated: “We are proud to partner with Falken as a global partner of the PDC and align with the worldwide reach of its brand across key darts markets. We look forward to continuing work with its team to build a deeper connection with darts fans across multiple touchpoints of the partnership.”
As well as darts, Falken has sponsorships across multiple sports, including soccer and handball.
