The Miami Grand Prix race of motor racing’s elite Formula 1 (F1) series has elevated Katharina Nowak to become the event’s new president.
Tom Garfinkel, the managing partner of the race and its promoter, South Florida Motorsport, announced the move on Friday (September 26).
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Nowak, 28, becomes the youngest F1 race president ever, and has been the race’s vice president for business since August 2024, having joined as senior director for business operations in July 2023.
Speaking on her appointment, Nowak commented: “In this new chapter, our goals remain unchanged – we will continue to deliver an exceptional event for our stakeholders, with elite on-track action and fan-first experience at the center of all we do. We have an incredible team committed to excellence, and I am eager to continue the work that has already begun.”
She will now become the race’s second president, replacing the outgoing Tyler Epp, president since the event’s first running in 2022, who leaves to undertake an “important role in the motorsports industry."
Epp’s tenure has widely been considered a success, with the race becoming one of the strongest on the F1 calendar in terms of US viewership (thanks to the amenable East Coast time zone) and its strong commercial pull.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataIn 2024, the race drew a US record average viewership of 3.1 million, and in 2025, posted a strong 2.17 million.
In terms of partners, the event has been title sponsored since its inception by the Crypto.com trading platform, while telecoms giant Verizon is also a prominent supporter.
In May, the race agreed a long-term extension that will see it remain on F1's calendar through 2041.
Garfinkel also announced that John Murphy, the vice president for sporting and racing operations at the Miami Grand Prix, has been elevated to the role of managing director of South Florida Motorsports and will take a “larger role” in the organization of events at the Miami International Autodrome venue.
When speaking to Sportcal (GlobalData Sport) in April, Aston Martin F1 chief commercial officer Jefferson Slack cited the US as the driving force behind F1’s growing commercial strength.
Slack points to the Miami Grand Prix, first run in 2022, as the turning point. Where there had only been one trip to the US per year, from then on, there were two, and now three, with the addition of the Las Vegas Grand Prix.
What this meant, he adds, is that F1 now has more of a presence than ever in US time zones, and where races would previously occur at night or early in the morning now take place at prime viewership slots, on more prominent broadcast outlets.
He commented that it also makes sense for F1 to expand in the US to satiate its commercial partners, saying: “For most companies in the world, if they're global, if you don't have a US presence your marketing value to them certainly diminishes significantly, whereas if you do have a US/Pacific, presence, then all of a sudden you are truly global.”
Elsewhere in F1, the leading McLaren Racing team has announced a new partnership with predictive AI firm Groq.
Groq, unrelated to the generative AI business Grok by X (formerly Twitter) owner Elon Musk, becomes an official partner of McLaren and will integrate its AI-powered LPU chip into team operations.
The adoption of the chip is aimed at supporting the team’s race analysis performance.
This partnership will begin with the upcoming October 5 F1 Singapore Grand Prix, with the Groq logo featuring on the McLaren car across the weekend.
For more insight on the commercial side of Formula 1, read the GlobalData Sport Business of Formula 1 2025 report for analysis on the series’ sponsorship and media landscape, social media, grand prix, and more.
