Commercial establishments with an EverPass Core subscription will now be able to watch the entirety of the 2026 Formula 1 season. (Joe Portlock/Getty Images)

EverPass Media, the platform that delivers live sports content to commercial businesses, has struck a distribution deal for programming on the Apple TV streaming service.

Through this deal, the full range of Apple TV sports programming will be made available on EverPass at no additional cost to subscribers, and will be made available on the EverPass Core package.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Apple's portfolio of top-tier sports rights includes all action from motor racing's iconic Formula 1 (F1), live coverage of every Major League Soccer fixture, as well as Major League Baseball games on a Friday night (a weekly doubleheader).

Alex Kaplan, EverPass Media's chief executive, has now said: "We are excited to partner with Apple and bring its premier content to EverPass, enhancing our ability to deliver must-have live sports to commercial audiences. From the continued growth of MLS and the enduring pull of MLB to Formula 1’s rapidly expanding global fanbase, Apple’s content strengthens and diversifies our library of premium offerings."

This tie-up has been announced just before the start of the 2026 MLS season, on Saturday (February 21), and two weeks before this year's F1 season gets underway.

EverPass Core already includes top-tier sports properties such as European soccer's Champions League, NFL action, and both NBA and WNBA basketball.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

In terms of recent EverPass activity, the company distributed the boxing bout between Anthony Joshua and Jake Paul (held in mid-December) to bars, restaurants, and other commercial businesses in the US.

That was achieved through a deal between EverPass and Most Valuable Promotions (MVP), the boxing promotion business founded by Paul and Nakisa Bidarian.

Last September, meanwhile, the company secured a multi-year content licensing agreement with heavyweight US sports broadcaster ESPN.

The service was originally launched in April 2023.