The European Broadcasting Union (EBU) umbrella body of free-to-air broadcasters across the continent, has partnered with AI translation company Camb.ai to provide live and on-demand subtitling during its coverage of the 2026 Paralympic Winter Games.
Under the deal, Camb.ai will deliver real-time, contextual speech-to-text transcription during the EBU’s live and on-demand coverage in multiple European languages, which is being aired across the continent via streaming service Eurovision Sport.
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The body said the partnership will allow audiences to stream all six Paralympic Winter Games sports on the platform with real-time subtitles during the event, which started on Friday (March 6) and will run through March 15.
Up to 665 athletes from around 50 countries will compete for 79 medals across six winter Para sports: Para alpine skiing, Para biathlon, Para cross-country skiing, Para ice hockey, Para snowboard, and wheelchair curling.
Alan Fagan, managing director of Eurovision Sport, said: “The Milano Cortina 2026 Paralympic Winter Games should be accessible to the widest possible audience. By delivering real-time subtitling across every event on Eurovision Sport, we are scaling digital accessibility and ensuring more people can follow the action live.
“Working with Camb.ai allows us to apply AI where it makes a real difference, strengthening accessibility while complementing our members’ broadcasts and reinforcing the EBU’s shared sports offering.”
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By GlobalDataThe EBU and Camb.ai have been collaborating since 2024, with the pair first partnering to deliver Europe’s first AI-powered real-time translated sports commentary during European Athletics events.
The body snapped up rights to the flagship event last October, with the deal covering at least 25 EBU members, excluding host nation Italy, which has a separate deal with public broadcaster Rai, and the UK, which already secured a rights agreement with commercial broadcaster Channel 4.
At the time, the EBU said Eurovision Sport service would broadcast all six Paralympic winter sports to complement linear broadcasting and offer “the EBU’s most comprehensive digital coverage of the Paralympic Winter Games to date.”
EBU members in the following 23 countries have already committed to providing live Paralympics coverage: Austria, Belgium, Croatia, Czechia, Denmark, Finland, France, Georgia, Germany, Greece, Iceland, Latvia, Lithuania, Netherlands, Norway, Poland, Slovakia, Slovenia, Spain, Sweden, Switzerland, Türkiye, and Ukraine.
This year’s edition is set to become the most widely aired Paralympic Winter Games in history, with 20 media rights holders secured to provide coverage of the flagship event.
The International Paralympic Committee announced yesterday that in total, the games will be broadcast in a record 126 countries by media rights holders on their linear free-to-air and pay-TV channels, as well as streaming, digital, social, and audio platforms.
