Euroleague Basketball, the organizer of Europe's elite EuroLeague club competition, has appointed Sportian, the sports technology firm co-owned by digital technology company Globant and Spanish soccer’s LaLiga, to provide AI-powered anti-piracy services.
The new collaboration with Sportian’s anti-piracy affiliate will introduce automated detection and removal of illegal content.
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Sportian will work with the league to “protect its competitions against piracy and boost the integrity of its international broadcast offering.”
Using Sportian’s Piracy Guard services, based on technology from LaLiga, Euroleague Basketball will be able to automatically detect, report, and remove illegal broadcasts across IPTV, web, and mobile app platforms.
Euroleague Basketball stated that reducing piracy “protects the flexible, modern, and dynamic viewing experience offered by its streaming service EuroLeague TV, while protecting the investment of its global broadcast partners and ensuring the league can continue to innovate in how it delivers the competition to fans around the world.”
The new service will combine live alerts, 24/7 monitoring, and real-time dashboards.
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By GlobalDataAlex Ferrer Kristjansson, Euroleague Basketball’s chief marketing communications officer, said: “Piracy undermines the sustainability of global sport by diverting revenues that should be reinvested into clubs, players, and fan experiences, while also presenting serious privacy and security risks for the users without their knowledge.
“By working with Sportian, we are taking a decisive step to protect our content, our fans, and our broadcast partners. This is not just about Euroleague Basketball, it’s about working collectively with other rights holders to protect the sports economy and ensure our competitions can continue to grow.”
Luis Ureta, Sportian CEO, added: “Protecting content rights is a cornerstone of any growth strategy in sport. Euroleague Basketball has invested in top-class streaming and broadcast offerings, and we think it’s essential to protect such innovations, for the good of the whole industry.
“Our AI-powered services will help ensure that fans can continue enjoying these premium, secure viewing experiences, while the league and its partners safeguard the revenues needed to reinvest in the sport. Together, we are reinforcing the foundations for both business expansion and long-term fan engagement.”
Euroleague Basketball joins several major sports and broadcasters that use Sportian’s piracy protection services, including LaLiga, Italy’s Serie A, the Belgian Football Federation, motorcycling’s MotoGP and WorldSBK, the One Championship mixed martial series, European pay-TV giant Sky, and Spanish commercial network Atresmedia.
