Trade and investing platform eToro has doubled down on its backing of English rugby union by adding the top-tier Premiership Women’s Rugby (PWR), becoming the first company to sponsor both the country’s men’s and women’s competitions.
Under the new partnership, eToro gains naming rights to PWR’s 'Try of the Week' award from the start of the 2025-26 season.
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The company said the new agreement with PWR forms part of its campaign to close the gender investment gap.
Launched in June 2023, rebranded from Premier 15s, PWR was established to deliver a 10-year strategy for women’s rugby in England through a partnership between the Rugby Football Union and the 10 clubs participating in the PWR competition and the Allianz Cup.
The new sponsorship comes a day after it was announced that UK public broadcaster the BBC had secured a free-to-air rights package to show a selection of PWR matches across the 2025-26 and 2026-27 seasons.
Specifically, the broadcaster will stream one live match every week of the season, plus one semi-final and the final on its BBC iPlayer platform and the BBC Sport website and app.
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By GlobalDataeToro has been a sponsor of the men’s Premiership Rugby since 2023, gaining in-stadium branding at all matches and on-screen graphics during games aired by domestic commercial broadcaster ITV, which holds free-to-air rights to air seven live games and the final as part of its two-year extension signed in October.
Along with rugby, eToro has a presence in English soccer, with agreements in place with Premier League clubs Crystal Palace, Everton, and West Ham United.
