
ESPN Mexico, the regional arm of the international sports broadcaster, has landed a multi-year agreement with American football’s Kansas City Chiefs, which will see it air a slate of NFL pre-season games over the next three years.
The deal, brokered by international sports agency Sportfive, gives ESPN rights to air three of the Chiefs’ pre-season games per year, as well as two original documentary series, The Franchise (10-12 episodes) and Viva Chiefs (two-part series), until 2028.
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Kellen Begnoche, vice president of partnership strategy at the Kansas City Chiefs, said: “We have been committed to the Mexico market for a number of years and are excited to begin this multi-year relationship with ESPN Mexico so that Chiefs fans – and all NFL fans – can have access to our unique, original content in this important and growing market.”
Sportfive is the commercial partner of the Chiefs in Mexico, Spain, and the DACH region (Germany, Austria, and Switzerland) as part of the NFL’s International Market Area program.
Having partnered in an initial deal in 2022 covering only the German market, the pair extended their agreement until 2028, while also adding Spain and Mexico to Sportfive’s remit.
Under the partnership, the Chiefs utilize the agency’s marketing, media, brand consulting, and sponsorship sales experts to bolster its visibility in those markets.

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By GlobalDataPedro Cubillos, Sportfive’s executive director of global media, said: “Mexico is a strategic priority for our LATAM business, and partnering with ESPN to bring premium Chiefs content to fans in the region reflects our constant and active presence in the market.”
The deal comes as the Chiefs look to bolster their global presence, having also added the UK and Ireland to their roster of international markets. Plyfly Sports will lead on sponsorship sales for the Chiefs in the UK and Ireland market.
In May, Lara Krug, the Chief’s executive vice president and chief marketing officer, told Sportcal that the franchise’s marketing approach would differ between its international markets.
She said: “We've tried to take a similar but tailored approach per market. In Germany, we were one of the first clubs there, and we took a first-mover approach.
"We actually have a couple of local sponsors that are only in Germany. In Mexico, we are one of many clubs, so we took a social and digital-first approach, and now have brought on some partners there.
“When we look at the UK, we know that the league and many other clubs have been here for quite a while, so our approach here is around making sure that we connect with the British fans and then find the right opportunities with partners that want to help grow our brand and the sport as much as possible."