As the 2025-26 Premier League campaign enters its second week, top-tier English clubs are still consolidating their commercial partnerships.
Fulham FC have announced a new partnership with Ireland-based sports nutrition brand Kinetica Sports.
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The deal sees Kinetica become the club’s official sports nutrition partner, with the company supplying its full range of products to coaching staff and players, including electrolytes, creatine, recover powder, collagen shots, and whey protein.
The partnership includes joint activations across the club’s digital channels and matchday experiences, while fans can access special offers on Kinetica products.
Matt Westmoreland, nutritionist at Fulham FC, said: “Every product in the Kinetica Sports range is Informed Sport certified, which gives us confidence in both the safety and performance of their supplements.
“They are a company that clearly understands how to support the increased training and competition demands of elite athletes.”
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By GlobalDataMeanwhile, fellow West London rivals Chelsea FC have Fico to their commercial roster, striking a multi-year regional partnership, making the global analytics software firm the club’s regional enterprise analytics partner in the US.
The deal comes shortly after Chelsea won the FIFA Club World Cup competition in the US and will see the club work with Fico on programs aimed at promoting financial literacy in the US.
Dan McEwan, director of partnership at Chelsea FC, said: We are proud to work with a company that shares our values in using the power of sport to motivate, educate, and inspire people.
“This partnership will help us inspire even more soccer fans to realise the importance of financial literacy and promote the resources Fico makes available to help supporters understand how to achieve their financial goals.”
Further South, Bournemouth FC has become the fourth Premier League club to secure a sponsorship deal with battery solutions manufacturer Noco.
Under the one-year deal, the US-based company joins the club as an official partner and will gain prominent advertising at Vitality Stadium and branding across the club’s official website.
The new partnership comes days after Noco announced agreements with fellow Premier League clubs Crystal Palace and Leeds United. The company also secured a deal with Nottingham Forest in July.
Zach Koehler of Noco said: “As Noco continues to expand its presence in English football, aligning with a club that shares our passion for performance and ambition is a perfect fit. We're proud to support the Cherries and be part of what we hope will be a remarkable season.”
Elsewhere, newly promoted Burnley FC have secured UK-based brewer Favela Cerveja as their official lager partner ahead of their first home game of the season.
The deal will see Favela supply its range of drink products, including its flagship gluten-free, vegan, and organic lager, during matchdays at the club’s home stadium, Turf Moor, during the 2025-26 campaign.
The partnership starts this weekend when Burnley FC hosts fellow promoted side Sunderland on Saturday (August 23).
Favela Cerveja founder Charles Gay said: “At Favela, our mission has always been about more than just beer – it’s about culture, community, and creating shared moments that matter.
“Burnley embodies that same spirit, and together we look forward to bringing a vibrant new energy to Turf Moor and making matchdays unforgettable for supporters.”
