English soccer side Chelsea has extended its partnership with video game company EA Sports to include its Women's Super League (WSL) side.
On the back last season, which saw Chelsea Women win all three domestic honors, EA Sports will gain branding around the team and support it with activations.
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Chelsea director of partnerships Dan McEwan commented: “Chelsea is one of the most popular in-game clubs to select, and specifically as the women’s game continues to grow, we are excited to work with both our men's and women's players to engage the Chelsea family and broader football community in fresh, exciting new ways.”
EA Sports has sponsored Chelsea’s men’s team for the past 17 years, in which time the club has won the UEFA Champions League (twice), Europa League (twice), Conference League, the English Premier League (three times), and, most recently, the FIFA Club World Cup.
The next installment of the company’s flagship EA Sports FC franchise will launch on September 19.
EA Sports FC was launched in September 2023 as a replacement for the developer’s FIFA series following the conclusion of its partnership with soccer’s international governing body.
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By GlobalDataRecently, EA Sports also tied up German giants FC Bayern Munich, previously partnered with Konami, and secured a new marketing partnership with English soccer's FA governing body, consolidating the pair’s renewed licensing agreement.
Other recent club partnerships and licensing renewals include Atletico Madrid, River Plate, Racing Club, OL Lyonnes, and more, while competition renewals include the Barclays Women’s Super League, Arkema Première Ligue, UEFA Women’s Champions League, UEFA Women’s EUROs, Scottish Premier League, and Belgian Pro League.
Chelsea, for its part, most recently added global analytics firm Fico to its partnership portfolio.
This EA Sports partnership is the latest commercial development for Chelsea Women, which sold a 10% stake to tech mogul Alexis Ohanian earlier in 2025.
Ohanian, husband of women’s tennis icon Serena Williams, reportedly spent £20 million ($26.6 million) to take a10% stake in the team, placing the club’s valuation at around £200 million, which is roughly the fee that Chelsea women’s owner BlueCo (a holding company owned by Chelsea men’s team owners Todd Boehly and Clearlake Capital) purchased that side from Clearlake for, last June.
