Dubai BC, the United Arab Emirates-based basketball team that will be competing in the EuroLeague this season, has announced a sponsorship deal with German car brand Audi.
Under a three-year deal, Audi will serve as the team’s official automotive partner.
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The agreement was brokered on behalf of Dubai BC by M&C Saatchi Sport & Entertainment, which was recently appointed as the club’s commercial partnership agency.
The international marketing and sponsorship firm has a remit to secure new partners for the team going into the 2025-26 season.
As part of this collaboration, Audi will support Dubai BC across the season through a range of initiatives, including fleet support of over 50 cars and brand-driven activations.
In June, Euroleague Basketball confirmed the expansion of its top-tier EuroLeague competition to 20 teams with three new entrants.
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By GlobalDataDubai BC will become the first team outside of Europe to compete in the semi-closed competition, with Israel’s Hapoel Tel Aviv and Spain’s Valencia Basket joining as the other new entrants.
Domestically, Dubai BC already competes outside of its region in the ABA League, a competition for teams across the Balkans.
The team’s debut EuroLeague season kicks off on September 30 against Serbia’s Partizan at their Coca-Cola Arena home.
