The Atlanta Dream, of North American women's basketball's WNBA, have brought in financial assistant platform Albert as their new jersey patch partner.
Both parties have said the four-year deal represents "one of the most significant investments in franchise history."
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It will commence – with the Albert logo now taking pride of place on the Dream's matchday jerseys – with the start of the 2026 WNBA season in early May.
Albert has already been a jersey patch partner for the WNBA's Los Angeles Sparks and Dallas Wings, with both of those agreements announced in early 2025.
Aside from the primary, jersey patch element of the deal, the two parties will collaborate on messaging and programming "that highlights local voices and drives long-term impact."
Albert is also set to support a range of local community-based initiatives concerning issues such as financial empowerment, education, and access.
Morgan Shaw Parker, president and chief operating officer at the Atlanta Dream, has said: "We're intentional about partnering with organizations that share our values: a belief in this league's growth, an investment in Atlanta, and a commitment to making a real impact in the community. This partnership is about building something bigger together."
Other team sponsors include AT&T, Coca-Cola, Emory Healthcare, and Georgia Power.
The Dream made it to the WNBA's post-season playoffs in 2025, before losing in the first round to the Indiana Fever.
Yinon Ravid, Albert's founder and chief executive, added: "This is our third WNBA jersey patch because we believe in the league, what it stands for, and the people it reaches. We're thrilled to partner with the Dream and build something meaningful together."
Elsewhere in the WNBA, the Dallas Wings have now added CVS Pharmacy as another jersey patch sponsor, in addition to their deal with Albert.
This three-year tie-up covers a patch on the lower front of the Wings' matchday jerseys.
The spot has been taken by CVS Pharmacy in a three-year deal that local media has reported as one of the most lucrative sponsorship deals in WNBA team history.
The Wings' deal with this division of the CVS Health empire also includes in-arena and on-court branding rights, as well as a digital marketing element.
This represents CVS Pharmacy's inaugural sponsorship deal covering a WNBA side.
Last season, the Wings won only 10 games out of 44, thus finishing last out of the league's 14 teams in terms of a win-loss ratio.
February saw CVS Pharmacy become a commercial partner of both North America's National Women's Soccer League and the US Soccer Federation, meanwhile.
