The CVS Pharmacy arm of US healthcare heavyweight CVS Health has become a commercial partner of both North America's National Women's Soccer League (NWSL) and the US Soccer Federation (USSF).
Through a multi-year tie-up, CVS Pharmacy becomes an official health and wellness partner of the 16-team NWSL and the USSF.
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CVS will receive virtual signage rights across all NWSL games through the length of the deal, and in addition, will work with the league on a health-focused social media content series.
The brand will also specifically sponsor the Seattle Reign and Kansas City Current NWSL teams. The firm is already a sponsor of the Washington Spirit, and has been since 2020.
The 2026 NWSL regular season begins on March 13 and is set to run through November 1.
In addition to CVS' partnership entitlements listed above, the brand will also become the entitlement partner for the NWSL Youth Clinics community project.
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By GlobalDataIn terms of recent US Soccer commercial activity, meanwhile, the governing body unveiled a new content partnership with the OneFootball platform earlier this week.
OneFootball will host a new content area on its platform dedicated to the US men’s and women’s national teams, centered around player profiles of the squad members.
These content areas will include video, editorial, and social media-centric content surrounding the teams, players, coaches, and fixtures.
