Sports production company Aurora Media Worldwide has announced the appointment of Dominique Cutts to the newly created role of chief content officer.

Through the role, Cutts will manage the firm’s content, focusing on long and short-form documentaries, and all other non-live content, which is a focus of the company. Cutts will also oversee the company's live sports portfolio in a strategic capacity.

Aurora works with sporting rightsholders such as motor racing’s Formula E and Extreme E, where it is the host broadcaster, boat racing’s E1 and SailGP, and endurance sports’ Super League Triathlon, among others.

Cutts joins the firm from energy drink, sports, and media conglomerate Red Bull’s Media House subsidiary, where she had worked for five years, most recently as head of unscripted content.

At Red Bull, Cutts oversaw the production of several high-profile non-live documentary films across multiple sports.

Speaking on the move, Cutts cited the wealth of experience and industry relationships at Aurora as a motivator behind the move, adding: “At such a pivotal moment in the industry, I am delighted to have the opportunity to build on Aurora’s strengths to create extraordinary, original and compelling films and to help shape a company that will continue to lead the field well into the future.”

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By GlobalData

Cutts joins Aurora amid a top-level restructuring of the company which has most notably seen managing director Lawrence Duffy become chief executive, financial director Lee Attreed move to chief financial officer, and director of operations David O’Carroll become chief operations officer.

As chief content officer, Cutts will report to Lawrence, who added of her arrival: “Her creative programming experience, commercial knowledge, and development expertise are a great fit with Aurora's strength in producing original and innovative, international content.”

“The restructure of our leadership team reflects our focus on growing the business organically and through new opportunities.”