As part of a new leadership structure, CSM Sport & Entertainment, the UK-based international agency, has promoted Lesley Murphy and Kathryn Rhodes, to oversee the company’s Asia operations in joint regional director roles.
Murphy and Rhodes, who have worked at CSM since 2014 and 2016 respectively, will be responsible for increasing exposure of CMS’s offerings in the APAC region, as well as connecting brands with the right properties.
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They will report to deputy chairman Jim Glover.
CSM has been present in the APAC region for more than 10 years, with offices in Hong Kong, Singapore, China and Australia.
Glover said: “The combination of the two skillsets that Kathryn and Lesley bring to the business will provide a very solid base from which we plan to increase our involvement and activity in the region. I have no doubt they will continue the fantastic work we already provide for our clients and look forward to working with them and the whole team to grow our offerings in Asia.”
Rhodes added: “I’m extremely excited to lead the CSM team and our growth strategy in Asia. And it makes me proud to do so alongside another female leader.”
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By GlobalData“I am thrilled to be taking on this new role to oversee our ambitions in Asia and grateful to work with such an exceptional team. I look forward to expanding CSM Asia’s reach and impact across the region together,” said Murphy.
The agency also recently appointed Charlie Beauchamp as the first county manager for Saudi Arabia ahead of the launch of its first office in the country.
