Chelsea, the English soccer giants, have announced a new global partnership with Pegasus Airlines.
The agreement sees the Turkey-based carrier join as the Premier League club's official airline partner.
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The tie-up will extend across both the Chelsea men’s and women’s teams.
The two parties will collaborate across key international markets, delivering global fan engagement initiatives and campaigns.
Chelsea agreed a sponsorship deal with major soft drinks brand Coca-Cola last month and also recently expanded their partnership with FPT, with the Vietnamese tech solutions firm becoming the club’s principal partner and sleeve sponsor for the remainder of the 2025-26 campaign.
The west London club’s commercial team was overhauled again in September after the departure of chief revenue officer Casper Stylsvig, with president of commercial Todd Kline’s role consolidated as part of an executive restructuring.
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By GlobalDataKline now leads Chelsea’s commercial team and has joined the club’s business leadership team, alongside chief digital officer Phil Lynch, who continues to head up the club’s marketing, content, and product divisions.
Meanwhile, Newcastle United have extended their long-standing partnership with global brewer Molson Coors Beverage Company.
The renewed agreement makes Molson Coors, which owns brands such as Carling, the club's longest‑serving partner.
Through the extension, Molson Coors will continue as the northeast club’s official beer partner, building on a collaboration that has been in place since 2007.
Carling will retain pouring rights at St. James' Park as part of the deal. Other Molson Coors brands, including Madri Excepcional, Alpacalypse, Coors, Blue Moon, and Staropramen, will also be available.
Commercial deals in recent months for Newcastle include partnerships with global payments giant Visa, financial technology firm Bydfi, and Irish beer brand Guinness.
Like Chelsea, Newcastle’s senior commercial team is set for a change, with chief commercial officer Peter Silverstone recently leaving the club.
He has been placed on gardening leave at the club before he takes up a role with Italian Serie A giants Juventus as their chief business officer.
Silverstone spent three years with the Premier League club after becoming their commercial chief in October 2022.
In September, Newcastle appointed experienced North American major league sports commercial executive David Hopkinson as their new chief executive after a 12-month search.
