Cadillac and Racing Bulls, the Formula 1 (F1) motor racing teams, have unveiled significant new commercial tie-ups.
The sponsorship deals have been struck in the build-up to the 2026 United States Grand Prix, which will take place on October 25, in Austin, Texas.
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US-based team Cadillac have brought in Frontieras North America as their new energy transformation partner, while Racing Bulls – the sister side of more successful team Red Bull – have unveiled ThreatLocker as their official cybersecurity partner.
The latter tie-up will see ThreatLocker branding appear on the mirror tops and bargeboards of both drivers' cars, in addition to being placed on their race suits and helmets.
The cybersecurity firm will also have a presence at races worldwide as a Racing Bulls sponsor.
The team will also implement ThreatLocker software across its operations and internal systems.
The multi-year Cadillac-Frontieras tie-up, meanwhile, will see the energy tech firm use the Cadillac association to build its international visibility and credibility.
Frontieras seeks to use the sponsorship to reach potential future investors and partners.
The brand is headquartered in Houston, Texas, making this very much a local deal for the Austin Grand Prix next weekend.
Cadillac only entered F1 at the start of the 2026 campaign.
With six races remaining in the F1 season, Racing Bulls sit fifth in the 11-team constructors' standings, while Cadillac lie bottom of the table, having not managed to score a single point yet.
