The Cadillac Formula 1 (F1) motor racing team has made two senior commercial hires, as it prepares for its inaugural campaign in F1 next year.
Lauren Teixeira has been unveiled as the US-based outfit's chief commercial officer, with Willem Dinger arriving as chief partnerships officer.
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Teixeira will report to Tyler Epp, who was brought in as the newest F1 team's head of commercial strategy in late September (having previously been president of the series' Miami Grand Prix).
The new chief commercial officer worked for the F1 Academy development series for around 18 months across 2023 and 2024, as head of business operations and development. Before then, she also worked for the Miami Grand Prix, as well as having several roles at the Miami Dolphins NFL franchise (as well as for the Hard Rock Stadium in which that team plays and around which the F1 circuit is located).
Dinger, meanwhile, was most recently head of sports partnerships at Unilever, in total spending 10 years at that xx, while before that he was a senior director at the Prism sports marketing and communications agency.
In a statement, the team has said: "Willem and Lauren will strengthen Cadillac Formula 1 Team’s commercial, partnership and business operations as we accelerate toward our 2026 debut."
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By GlobalDataCadillac F1 will enter the sport next year through a partnership between its owner, General Motors, and motorsports ownership group TWG Global. Mexican Sergio Perez and Finnish Valtteri Bottas will be the team’s drivers.
The bid for Cadillac to become F1's 11th team in 2026 was accepted and rubber-stamped by the series' hierarchy late last year.
The team signed major US fashion brand Tommy Hilfiger as its first official sponsor in June.
Epp, meanwhile, spent more than two decades in senior management across multiple sports before his time at the Miami GP.
The current F1 season has three races left, with the first of those taking place in Las Vegas this coming weekend (November 22).
