Global soccer's governing body, FIFA, has unveiled a four-year tie-up with Boggi Milano, the Italian men's clothing and fashion luxury brand.
Through a partnership unveiled today, that brand becomes the official formalwear outfitter and an official licensee of the 2026 men's FIFA World Cup, as well as the 2027 FIFA Women's World Cup.
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The deal includes the supply of full formal ensembles "for the entire FIFA workforce" during those two events, as well as for the members of the FIFA council – both men's and women's outfits.
The men's World Cup will take place across Mexico, the US, and Canada, between June 11 and July 19 next year, while the Women's World Cup will be held in Brazil from June 24 to July 25, 2027.
Boggi Milano will work with FIFA around campaigns, in-store activations, and other special initiatives, soccer's governing body has said.
The brand will also release a licensed capsule collection dedicated to both tournaments, to be made available in major international markets, both in-store and online.
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By GlobalDataThis deal has been unveiled just before the draw for the 2026 FIFA World Cup, which will take place tomorrow at 12 pm in Washington, DC.
FIFA's secretary general, Mattias Grafstrom, has now said: "FIFA and Boggi Milano share a commitment to excellence, innovation and global reach. Together, we look forward to elevating how our teams present themselves on the world stage and creating meaningful value for fans, partners and stakeholders worldwide.”
Claudio Zaccardi, Boggi Milano's president and chief executive, added: "Dressing [FIFA's] staff and introducing a dedicated capsule collection allows us to express our vision of a contemporary, inclusive and international style – bringing it to a global audience for the very first time.”
In terms of recent FIFA commercial activity, today has already seen a significant contract with Fanatics, the international e-commerce and merchandising giant.
Fanatics will operate at all stadiums and fan festivals during next summer's World Cup, serving as the tournament’s official on-site retail licensee and tasked with managing in-venue retail operations for all 104 matches.
Earlier this week, meanwhile, FIFA announced a collaborative agreement with toy giant Lego Group.
Lego is launching its own version of the FIFA World Cup trophy, ahead of the draw for the 2026 edition.
That brand has said it will also "continue to roll out products and experiences" throughout 2026, including through FIFA fan festival sites and special tournament events.
