TMRW Sports, the tech-focused sports, media, and entertainment venture founded by golf stars Tiger Woods and Rory McIlroy and sports industry executive Mike McCarley, has announced five major music industry names as being among its investors.
Justin Bieber, DJ Khaled, Macklemore, Jake Owen, and Darius Rucker have been brought on board the group’s growing investor group.
McCarley said: “Golf is thriving from a surge in cultural relevance that spans generations and demographic groups. These entertainers come from different walks of life and have different fanbases, but all share a real passion for golf and, in their own ways, can introduce golf to new fans.
“Their addition rounds out the collective expertise and reach of the TMRW Sports investor group across finance, sports business, technology, and media. We appreciate their support and their collective one billion social followers will further fuel TMRW Sports’ upcoming projects fusing sports and tech.”
The music stars are among a who’s who of sports, entertainment, and business personalities invested in TMRW Sports.
In November, an initial group was revealed that included tennis’ Venus Williams and Andy Murray, motor racing’s Lewis Hamilton, basketball’s Steph Curry, and soccer’s Gareth Bale and Alex Morgan.
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That was followed by the announcement in March that basketball icons Shaquille O’Neal, Dwyane Wade, and Kevin Durant had been added as investors.
Major League Baseball superstar Mike Trout was unveiled as another sporting investor in April, while a second announcement in April revealed the addition of Michael Rubin, the chief executive of sports merchandise and e-commerce giant Fanatics, and Greg Maffei, president and chief executive of US-based mass media company Liberty Media.
TMRW Sports was unveiled in August last year, having been founded in 2021. It is aimed at “harnessing technology to build progressive approaches to sports, media, and entertainment.”
Its first planned project is a tech-infused, stadium-based golf league called TGL that is being developed in partnership with US golf’s prestigious PGA Tour.