International pay-TV sports heavyweight BeIN has renewed its media rights agreement in France for German soccer’s elite Bundesliga, covering the next four seasons.
This deal once again includes every Bundesliga match as well as the season-opening Super Cup competition, and the season-ending promotion and relegation playoffs.
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Additionally, BeIN will also continue the Europe Arena magazine show, which examines highlights of Bundesliga fixtures each week.
Running through the 2028-29 season, this new deal brings the total broadcast partnership between the pair to 15 years.
Speaking on the renewal, Bundesliga International managing director and chief marketing officer Peer Naubert commented: “Bein Sports has a strong international presence and we are proud to be working with a long-standing partner in a constantly evolving market.
France is by far the most represented non-German nationality in the Bundesliga, with 34 players from France, 12% of all Bundesliga players, featuring in the 2024-25 campaign.
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By GlobalDataThis includes French national team stars such as Michael Olise, Dayot Upamecano, and Kingsley Coman (all Bayern Munich), as well as up-and-comers such as Castello Lukeba (RB Leipzig), Hugo Ekitike (Eintracht Frankfurt), and Enzo Millot (VfB Stuttgart).
Naubert continued: “The number of Bundesliga fans in France has exploded over the past two seasons thanks to the performances of the stars of the France team, such as Michael Olise and Kingsley Coman.
Alongside the broadcast deal, BeIN engages in promotional activities around the league, including sending fans to Germany for Bundesliga fixtures.
BeIN is perhaps the most prominent sports broadcaster in France, holding a myriad of elite soccer rights that include the country’s Ligue 1 and second-tier Ligue 2 domestic soccer championships, Spain’s top-flight LaLiga, and England’s FA Cup knockout competition and EFL lower tiers.
Most recently, the broadcaster also tied up the rights to European rugby union’s Champions Cup and Challenge Cup tournaments.
