Spanish soccer giants and LaLiga champions Barcelona have brought in US-based fashion brand Amiri as a new club partner in a five-year tie-up.
Through the deal, Amiri – founded in Los Angeles 11 years ago – becomes the official formalwear partner for Barcelona through the 2029-30 LaLiga campaign.
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The tie-up entails Amiri producing custom suits for both the club's men's and women's teams to wear for trips in the men's and women's UEFA Champions League pan-continental competitions, as well as at competition finals.
Such clothing will also be made available to the Barcelona board members and executives.
In terms of Barcelona's recent commercial activity, mid-October saw the LaLiga champions announce an extended long-term sponsorship deal covering front-of-shirt branding and stadium naming rights, with main club partner, Swedish audio streaming heavyweight Spotify.
Barca also recently penned a lucrative sponsorship deal with the tourism body of the Democratic Republic of Congo worth more than €40 million.
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By GlobalDataThe Catalan side’s commercial portfolio additionally includes a sleeve sponsorship agreement with Ambilight TV.
Barcelona currently lie second in LaLiga after 11 games, five points behind leaders Real Madrid.
