The upcoming Audi Formula 1 (F1) racing team has added to its growing commercial portfolio through a new deal with Texas-based tech company NinjaOne.
As part of a multi-year partnership, the firm will serve as the team’s official endpoint management, mobile device management, and SaaS (software as a service) backup partner.
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In its role as an official partner, NinjaOne will work closely with the Audi F1 team, helping to manage and monitor its endpoints and systems throughout factory and trackside operations globally.
The team will deploy NinjaOne’s Unified IT Operations Platform for endpoint management, mobile device management, and SaaS backup.
Audi F1 has brought several partners on board ahead of its debut season, most notably international banking and payments startup Revolut, which will act as title sponsor from the 2026 season, gaining top-line branding over the entire team.
Additional sponsors include major German sportswear brand Adidas, oil and gas giants BP and Castrol, the Visit Qatar tourism body, and travel and spend management platform Perk.
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By GlobalDataThe team’s commercial partnership operations are being managed by premium experiences and retail agency Legends, which is building out Audi’s portfolio.
Audi will debut in the 2026 F1 campaign, replacing the Sauber team.
Meanwhile, the Aston Martin Formula 1 (AMF1) team has agreed a new licensing deal with Meccano, the British brand of construction sets.
Through the tie-up, the two parties will collaborate to develop premium and officially licensed construction sets that will be manufactured and distributed globally by UK-based toy company Addo Play, which owns Meccano.
The agreement will see the creation of an Aston Martin F1 car model using Meccano's engineering system and will form part of the new Meccano Pro category.
This collaboration marks Meccano's first licensed product launch since Addo Play took control of the brand in 2025. It will also be the first collaboration on a product for Meccano, with Aston Martin being the first ever F1 licensee.
AMF1 has announced several commercial partnerships in recent weeks, adding worldwide digital payments firm CoinPayments as a global partner, while renewing with construction manufacturer JCB.
The team has Saudi Arabian energy giant Aramco as its title sponsor (with that partnership unveiled in late 2023), while the list of existing global partners includes brands such as Cognizant, Boss, Pepperstone, Valvoline, and Glenfiddich.
Last season, AMF1 finished seventh in the 10-team constructors' standings.
The 2026 F1 season kicks off with the Australian GP on the weekend of March 6 to 8, with the calendar to incorporate 24 races across five continents.
