Liga Asobal, Spain’s top handball league, has hired sports technology giant Sportradar to manage the international marketing and distribution of its audiovisual rights.
The agreement also includes the management and use of the competition's official data, which the league described as an “increasingly important asset for the development of professional sport.”
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Liga Asobal said the collaboration “will help drive new applications related to advanced data analysis, technological innovation, and the creation of valuable experiences for fans, broadcasters, media, and commercial partners.”
The tie-up is part of Asobal’s growth and internationalization strategy, as the competition seeks to strengthen its global profile and expand the reach of its content in new markets.
The league has enlisted Sportradar's services to “enhance its visibility among broadcasters, audiovisual platforms, and fans worldwide.”
Fernando Corral, CEO of Asobal, said: “The internationalization of our product is one of the pillars of Asobal’s strategic plan. This agreement allows us to take a step forward with a leading partner, capable of expanding the global reach of our competition and reinforcing its value for clubs, sponsors, and fans.
“Our goal is to continue building an increasingly attractive, innovative, and competitive competition both within and outside of Spain.”
Asobal becomes the latest sports property to partner with Sportradar, joining basketball’s NBA and WNBA, soccer’s UEFA, FIFA, Conmebol, AFC, MLS, and Bundesliga, the ATP (tennis) NHL (ice hockey), MLB (baseball), PGA Tour (golf).
Lutz Tigges, Sportradar vice president of media rights and partnerships, added: “We are delighted to partner with Asobal to drive its commercial growth.
“By combining our expertise, network, and advanced technology solutions, we look forward to delivering a truly fan-centric experience for the league, its teams, and its matches.”
