European soccer's governing body UEFA has sold rights to the next four seasons of its top-tier club competitions to ArtMotion in both Albania and Kosovo.
Through four-season deals unveiled yesterday, ArtMotion will cover the top-tier UEFA Champions League, second-tier Europa League, and third-tier Conference League, exclusively in both countries.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The tie-up encompasses the 2027-28, 2028-29, 2029-30, and 2030-31 seasons of those club competitions, with Kosovo-based ArtMotion also set to cover the UEFA Super Cup and the UEFA Youth League for those four campaigns.
The Sport 1 – Sport 6 ArtMotion channels will air all the action live.
It has been reported, meanwhile, that in Albania, ArtMotion will sub-license these rights to pay-TV's Tring.
ArtMotion has covered the array of UEFA club competitions in Kosovo since 2021, with the last renewal extending across the ongoing 2024-27 cycle. Tring currently airs the UCL in Albania (GlobalData Sport values that deal at around $1.4 million across the three seasons).
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThose deals were signed by the broadcasters with UEFA's previous club competition rights agency partner, Team Marketing.
The next cycle, however, is the first in which commercial rights to UEFA's club competitions are being managed by US agency Relevent Sports, which replaced Team Marketing in that position in 2024 (for the cycle starting next year).
Rights between 2027 and 2031 were first sold off to broadcasters in five key European markets – the UK, Germany, Spain, Italy, and France – in late November.
Albanian and Kosovan clubs currently compete most regularly – in terms of UEFA club competitions – in the qualifying rounds and early stages of the Europa League and Conference League.
In terms of individual players, meanwhile, both nations have multiple representatives attached to clubs competing in UEFA competitions this season, including teams in Italy (Napoli and Juventus) and Spain (Rayo Vallecano).
Kosovo's Edon Zhegrova, for example, has made four Champions League appearances for Juventus so far this campaign.
