Advanced Info Service (AIS), the major telecoms firm in Thailand, has secured media and marketing rights in the country to golf’s elite PGA Tour.
As the tour’s official telecommunications partner in Thailand, AIS gains exclusive live broadcast rights to all major PGA Tour events, including the FedExCup Playoffs and Presidents Cup, which it will air on its streaming platform AIS Play.
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The agreement includes AIS and the PGA Tour collaborating on marketing activities as the pair looks to increase golf’s popularity in the country.
The new deal comes a month after Fifa Laopakdee became the first Thai to win the PGA Asia Pacific Amateur Championship to earn himself a place in the Masters and The Open Championship next year.
Chris Lee, PGA Tour’s senior vice president and managing director APAC, said: “This collaboration ensures that Thai golf fans will fully experience the excitement of the competition, with complete, legal broadcasting rights and world-class transmission quality, via the most convenient and easily accessible platform.
“Furthermore, we are preparing to organize various activities to boost the momentum of the golf industry in Thailand. Not only does this provide value to viewers, but it also serves to inspire the youth and new generation of golfers in Thailand to aspire and advance to the global stage, just like the legendary golfers we have witnessed.”
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By GlobalDataAIS is looking to position itself as the country’s premier sports and entertainment provider, having last week secured a multi-year rights deal to show the ATP men’s tennis tour from the 2026 season.
It also holds rights in the country to soccer’s top-tier English Premier League and France’s Ligue 1, as well as North American football’s NFL and basketball’s NBA.
In August, the telecoms firm landed a deal with women’s sport-centric TV channel W-Sport, which was made available on the AIS Play app and the AIS Playbox channel.
The deal gives customers access to action from major women’s soccer leagues such as Germany’s Frauen-Bundesliga, Italy’s Serie A Femminile, the United States' USL Super League, and Sweden’s Damallsvenskan.
Surin Krittayaphongphun, acting head of AIS’s entertainment business unit, said: “This partnership with the PGA TOUR is a crucial strategic milestone for AIS, ranging from enhancing the viewing experience by securing exclusive rights for all tournaments to continuously driving the sports ecosystem through joint activities.
“We believe that this ongoing collaboration to aggregate quality sports content will foster sustainable growth for both the platform and the Thai sports industry, while also inspiring youth to step onto the global stage.”
