Airbnb, the online accommodation booking service, has agreed a major, multi-tournament partnership with world soccer’s governing body FIFA.
Through the three-year deal, the company will serve as the official alternative accommodations and experiences booking platform of the upcoming FIFA Club World Cup competition and a supporter of the men’s 2026 World Cup (in North America) and 2027 Women’s World Cup (in the Americas).
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Airbnb will additionally offer official fan accommodation on its platform globally for the three FIFA tournaments.
As well as the sponsorship element, Airbnb and FIFA will collaborate to deliver economic opportunities for local communities and support for host cities.
FIFA president Gianni Infantino said: “We’re delighted to welcome Airbnb to FIFA, and we’re thrilled that it is taking on such a key role in the three groundbreaking tournaments coming up.
“The FIFA Club World Cup 2025 will be a defining competition for generations to come and will reshape club football. Meanwhile, the FIFA World Cup 26 will be the biggest tournament in history.”
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By GlobalDataAirbnb will also offer fan experiences through its platform as part of the Airbnb Experiences and Airbnb Originals offerings. These include cultural activities and opportunities to engage with soccer legends.
The expanded 2026 World Cup, featuring 48 national teams, will be held in the United States, Mexico and Canada between June 11 and July 19 next year and is expected to attract a record number of fans.
According to a Deloitte study, Airbnb stays during the World Cup are expected to contribute $3.6 billion to host city economies.
The accommodation booking service will also implement the Airbnb Host City Impact Program, a separate, targeted $5 million investment for the World Cup.
Airbnb becomes the fifth third-tier official supporter of the competition, joining Valvoline (announced last week), Rock-it Cargo, Home Depot, and Diageo.
FIFA’s commercial portfolio for the event includes seven top-level global partners (Adidas, Coca-Cola, Kia, Aramco, Lenovo, Qatar Airways, and Visa), and seven second-tier World Cup sponsors (Michelob Ultra, Bank of America, McDonald’s, Lays, Dove, Verizon, and Mengniu.
The governing body has also recently expanded its commercial stable for the Club World Cup, expanding its existing tie-ups with Qatar Airways and Lenovo, while securing a new deal with Saudi Arabia’s Public Investment Fund (PIF).
Other competition sponsors presently include Visa, Bank of America, Coca-Cola, AB InBev, and Hisense.
The Club World Cup will run from June 14 to July 12.
The deal with FIFA enhances Airbnb’s sports presence, having recently announced a three-year partnership with cycling’s Tour de France to add to its major sponsorship of the Olympic Games.
