Chinese mobile streaming heavyweight Migu has struck a major four-year rights deal with the Asian Football Confederation (AFC) regional soccer body.
The deal runs through the 2025-26 to 2028-29 cycle and will see Migu become the media partner in China for a range of top-tier AFC national team and club competitions.
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The list includes the 2027 Asian Cup (Saudi Arabia) and 2026 Women's Asian Cup (Australia) national teams tournaments, as well as club competitions such as the Champions League Elite, the Champions League Two, and the Women's Champions League.
In addition, the remaining qualifiers in the AFC zone for the 2026 FIFA World Cup are included in the agreement, although China has already been knocked out of contention to make it to that tournament next year.
The platform will cover the action via its flagship Migu Video site, "offering fans in China unparalleled access to premier Asian football content," the AFC has said.
Migu also covered the previous edition of the men's Asian Cup, held in Qatar across January and February last year, along with a host of other AFC competitions and tournaments during the 2021-24 cycle.
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By GlobalDataDatuk Seri Windsor John, general secretary at the AFC, has said: "China is home not only to some of Asia's finest teams and clubs, but also has an enthusiastic fanbase, so we are delighted to welcome Migu as our latest partner to our media rights family.
“We look forward to working together with Migu to bring the AFC’s best-in-class competitions closer to our passionate supporters in China and further strengthening the stature of Asian football through their innovative and engaging platforms."
In terms of recent Migu activity, late October saw the platform reach a new broadcast agreement with FIBA, basketball's global governing body.
Going forward, Migu will serve as the exclusive digital rightsholder in China for FIBA competitions for the next four years.
In terms of soccer rights, meanwhile, Migu also covered the FIFA Club World Cup earlier this year.
For the AFC, meanwhile, one of the most recent broadcast rights deals announced by that body came in early August, a tie-up with BG Sports in Thailand.
