AC Milan, of Italian soccer’s top-tier Serie A, have agreed a new regional partnership with Asian online casinos SureWin.
Through the tie-up, the company joins as the club’s official regional online casino partner in Asia.
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The partnership will include exclusive activations, fan engagement initiatives, and collaborative content.
Maikel Oettle, AC Milan chief commercial officer, commented: “This partnership marks an important chapter in our journey to deepen the connection with our fans in Asia.”
Milan have announced several commercial deals this month, most notably renewing their shirt sponsorship agreement with long-standing partner Emirates, the Dubai-based airline.
The club also secured a deal with Coca-Cola to become its official soft drink partner.
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By GlobalDataMilan are currently fourth in Serie A after nine games, three points behind leaders and reigning champions Napoli.
The Milanese outfit will face Roma in their next match on Sunday (November 2) at San Siro.
