The ATP, the organizer of the top men’s tennis tour, expanded its partnership with UK-based sports marketing agency Two Circles, which will now act as the official live television production partner for the secondary ATP Challenger Tour under a two-year deal.
The agreement, which runs through 2027, will see Two Circles produce live coverage of more than 35 events globally each season, delivering over 800 matches, including every center-court match.
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Two Circles will cover matches using a unified five-camera production model that includes graphics, replays, commentary, and highlights, with global distribution to be managed through the company’s master control room.
The new brief builds on the pair’s ongoing partnership, which has seen Two Circles deliver host broadcast production for the ATP’s second-tier ATP 500 and third-tier ATP 250 events since 2023. Before that, the agency was hired to provide marketing support and boost ticket sales for the season-ending ATP Finals in 2019.
Bernie Riedlsperger, Managing Director, Live Production, Two Circles, said: “Since 2023, we’ve built a relationship based on shared ambition and a commitment to raising broadcast standards.
“Bringing the ATP Challenger Tour fully under the Two Circles umbrella is a natural next step, enabling us to deliver the same quality and attention to detail we bring to ATP 250 and 500 events. Together with the ATP, we’re excited to showcase the next generation of tennis talent through a consistent, world-class live product for fans around the world.”
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By GlobalDataThe new deal comes a month after global streaming service DAZN renewed its broadcast partnership in Italy to showcase the ATP Challenger Tour through 2028.
Julia Boyadjieva, vice president of the ATP Challenger Tour, said: “The ATP Challenger Tour is an essential platform for emerging tennis talent, and this partnership with Two Circles ensures a world-class broadcast experience for fans and broadcasters alike.”
Earlier this month, the organization re-elected Andrea Gaudenzi as its chairman for a third term until 2028, who will focus on four key areas: rankings, compensation structure, calendar optimization, and event format.
Under his leadership, total prize money on the ATP Challenger Tour has increased by 167% since 2022 to a record $32.4 million in 2026 as part of the tour’s ambitious OneVision strategic plan to revolutionize the sport.
For Two Circles, the new deal is the latest in a recent string of partnerships, including agreements with German soccer’s DFB governing body, the European Leagues regional soccer organization, the Professional Squash Association, and French rugby league’s Top 14.
