TVRI, the Indonesian public-service broadcaster, has secured rights for soccer’s flagship FIFA 2026 World Cup.
The deal will see TVRI provide free-to-air coverage for all 104 matches during the tournament, which is being staged across the US, Canada, and Mexico between June 11 and July 19.
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The games will be aired across TVRI Sport and TVRI Nasional channels on a back-to-back or simultaneous basis from local time (WIT) 11 pm to 11 am daily.
TVRI president and director Iman Brotoseno has said: “The process of securing the broadcast rights for the 2026 World Cup was certainly not easy and went through a long series of stages. However, all of these preparations are part of TVRI’s commitment to carrying out its public service mandate.
“The 2026 World Cup on TVRI is presented for all Indonesian people, with inclusive access. This is in line with the direction of the President of the Republic of Indonesia, who has instructed TVRI to provide entertainment for all Indonesians during the excitement of the World Cup.”
Along with TV coverage, the Indonesian government plans to organize public viewing events across multiple locations in collaboration with micro, small, and medium-sized businesses during the tournament to stimulate local economic activity.
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By GlobalDataFor the 2022 men’s World Cup in Qatar, Indonesian soccer fans could watch the action via a range of channels owned by the Emtek media group, which had acquired rights from the Infront sports marketing agency. For the 2023 WWC, meanwhile, coverage of the tournament in Australia and New Zealand was only available via the FIFA+ streaming service.
FIFA first launched the tender process covering rights in Indonesia for the next four World Cup tournaments – two men’s (2026, 2030) and two women’s (2027, 2031) – in April 2024. Rights for the other three World Cups on offer have not been assigned yet.
TVRI, meanwhile, is the latest broadcaster in the Asia-Pacific region to secure rights to the World Cup after Japanese advertising giant Dentsu, which announced it had picked up the rights for all matches.
The deal also comes a year after world governing body FIFA’s decision to sell its media rights for the current World Cup cycle directly in the entire Asian market for the first time after taking the process in-house.
FIFA has historically appointed agencies – predominantly Infront – for selling media rights in the Asia-Pacific region, except for South Korea, Japan, and Malaysia, where it has managed sales directly.
In the 2019-2022 World Cup sales cycle, Switzerland-based Infront sold media rights for FIFA in 26 Asian countries.
Despite a long-running relationship with Infront, the organization opted to negotiate deals in-house to “closer manage its broadcast relationships.”
However, FIFA did retain Infront as an advisor in selected Asian territories on media rights for the 2026 World Cup and 2027 Women’s World Cup.
These markets are Bangladesh, Bhutan, Brunei, Chinese Taipei, Hong Kong, India, Indonesia, Thailand, Cambodia, Laos, Macau, Malaysia, Maldives, Myanmar, Nepal, Pakistan, Philippines, Singapore, Sri Lanka, and Vietnam.
