Danish state-owned commercial and public service broadcaster TV 2 has extended its rights to men’s tennis’ top-tier ATP Tour through 2026.
The three-year renewal, agreed with the ATP Media commercial arm of the tour’s organizing body and announced yesterday (May 17), covers 60 tournaments a year comprising the ATP Finals, all nine ATP Masters 1000 events, all 13 ATP 500 events, 36 ATP 250 events, and the Next Gen ATP Finals.
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At the very least, the finals of ATP Masters 1000 and 500 tournaments will be shown on the broadcaster’s TV 2 Sport and TV 2 Sport X channels, with coverage of “center court matches” from all the tournaments to generally be shown on the TV 2 Play streaming service.
The new agreement will see TV 2 continue its coverage of the ATP Tour following a four-year deal running from 2020 through 2023 estimated to be worth $1 million a year.
Under that ongoing tie-up, Danes were yesterday able to watch their 20-year-old hot prospect Holger Rune knock out all-time-great Novak Djokovic in the quarter-finals of the Italian Open.
Ahead of Rune’s triumph yesterday, TV 2’s head of sports Frederik Lauesen said: “It has been impressive to follow Holger Rune's path to the top in international tennis, which has really taken off over the past year and a half.
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By GlobalData“We, of course, feel the Danes' great interest in Holger Rune and are therefore happy to extend the agreement with ATP Media so that we can continue to offer world-class tennis not only with Holger Rune but also with names such as Carlos Alcaraz, Casper Ruud, Jannik Sinner, and Novak Djokovic.”
TV 2 also currently has rights to the women’s top-tier WTA Tour through a six-year deal running from 2021 through 2026.
Image: Justin Setterfield/Getty Images
