Danish state-owned commercial and public service broadcaster TV 2 has extended its rights to men’s tennis’ top-tier ATP Tour through 2026.
The three-year renewal, agreed with the ATP Media commercial arm of the tour’s organizing body and announced yesterday (May 17), covers 60 tournaments a year comprising the ATP Finals, all nine ATP Masters 1000 events, all 13 ATP 500 events, 36 ATP 250 events, and the Next Gen ATP Finals.
At the very least, the finals of ATP Masters 1000 and 500 tournaments will be shown on the broadcaster’s TV 2 Sport and TV 2 Sport X channels, with coverage of “center court matches” from all the tournaments to generally be shown on the TV 2 Play streaming service.
The new agreement will see TV 2 continue its coverage of the ATP Tour following a four-year deal running from 2020 through 2023 estimated to be worth $1 million a year.
Under that ongoing tie-up, Danes were yesterday able to watch their 20-year-old hot prospect Holger Rune knock out all-time-great Novak Djokovic in the quarter-finals of the Italian Open.
Ahead of Rune’s triumph yesterday, TV 2’s head of sports Frederik Lauesen said: “It has been impressive to follow Holger Rune's path to the top in international tennis, which has really taken off over the past year and a half.
“We, of course, feel the Danes' great interest in Holger Rune and are therefore happy to extend the agreement with ATP Media so that we can continue to offer world-class tennis not only with Holger Rune but also with names such as Carlos Alcaraz, Casper Ruud, Jannik Sinner, and Novak Djokovic.”
TV 2 also currently has rights to the women’s top-tier WTA Tour through a six-year deal running from 2021 through 2026.
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