Three, the UK telecommunications company, has signed a long-term agreement with Denmark’s national soccer stadium Parken.
Through the partnership, which begins next year, Three will enhance the fan experience by offering its network and new technological innovations to fans attending events at Parken including concerts and soccer matches featuring FC Copenhagen, the stadium’s home team from the top-tier Danish Superliga.
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It is understood that the new network will be ready in spring 2022.
Jesper Bennike, executive vice president of consumer and chief operating officer at Three, said: "Together with Parken, we want to create even more unique digital experiences for Danes when they visit Denmark's national arena.
"Parken – Connected by 3 means quite literally that together we will build a superb network that makes it a unique experience to share your experience in Parken with the rest of Denmark. We must give visitors the connectivity to post photos and videos from the match or concert before it's all over and everyone has headed home.”
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