PPTV, the Thai free-to-air (FTA) channel, will continue to show matches from German soccer’s top-tier Bundesliga after striking a new exclusive rights agreement for the 2025-26 season.
The deal was struck between PPTV owner Bangkok Media and Broadcasting Corporation and Bundesliga International, the league's global commercial rights division, and will see two Bundesliga matches per matchday, highlights, and magazine shows aired on the PPTV HD36 channel for the upcoming season.
Go deeper with GlobalData
Overall, PPTV will broadcast 68 matches during the season.
The new agreement extends a decade-long partnership between the channel and Bundesliga, which has kept the league available on FTA since 2015.
Peer Naubert, managing director and chief marketing officer of Bundesliga International, said: “The Bundesliga has the fastest growing fanbase in Thailand of all the top European leagues, and our long-term partnership with PPTV has been a key part of our growth strategy.
“Our combination of a world-class on-field product, combined with industry-leading innovations and broadcaster relations, ensures that the Bundesliga has cemented itself as a core league for the top channels and platforms across south-east Asia.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataAs well as its league coverage, PPTV will host watch parties in the capital and work alongside the DFL league body and Thai government to stage the third edition of Bundesliga Dream Thailand: a program that gives a Thai youth team a chance to train and play at the academies of Germany’s top clubs.
Pornchai Poonlamlert, acting president of PPTV, said: “Over the years, we have seen a steady rise in viewership and growing interest in German football among the Thai audience.
“The Bundesliga’s fast-paced playing style, rising Asian stars, and enthusiastic fan culture make it one of the most engaging leagues on television – and our ratings reflect that.”
The Bundesliga has a strong presence in Thailand, with the DFL having signed a Memorandum of Understanding with the Sports Authority of Thailand to develop technical and sporting structures in the country.
Top-tier club Bayern Munich operate a regional office in Bangkok, while Borussia Dortmund also run a soccer academy in the Thai capital.
The Bundesliga has been building its global presence to compete with the likes of England’s Premier League and Spain’s LaLiga, which have wide international fan bases.
In April, Bundesliga International strengthened its presence in China by signing a joint declaration with mobile streaming service and domestic broadcast partner Migu.
The German top-flight has more than 20 content partners in strategic growth markets, such as digital media platforms Minute Media in North America and Khel Now in India.
Last December saw the league team up with OneFootball, the soccer video and editorial site, to launch a dedicated international OTT platform in select territories. Following the service’s initial debut in India in August, offering exclusive live coverage of all second-tier Bundesliga 2 matches, the Bundesliga Pass OTT service was rolled out to Vietnam and South Africa.
