US-based media giant TelevisaUnivision’s production of Sunday's (February 11) Super Bowl, the showpiece finale of the latest season of American football’s NFL, was the most-watched in Spanish language.
Kansas City Chiefs’ victory over the San Francisco 49ers had an average of 2.3 million viewers across all platforms, up 160% when compared to last year’s match on the Fox Deportes channel, and 20% above Telemundo’s 2022 Super Bowl coverage, which held the previous record.
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The match had a peak viewership of 2.66 million, also delivering the highest-ever total social media interactions of any Spanish-language network telecast of the Super Bowl with 57.2 million total interactions across Facebook, Instagram, Twitter, and YouTube.
Super Bowl 58 also broke streaming audience records, becoming the most-streamed live sporting event ever on TelevisaUnivision’s streaming service ViX in the United States.
TelevisaUnivision’s US production of Super Bowl 58 was a part of 123.4 million average viewers across all platforms, including on Univision, ViX, Univision Now, Univision.com, CBS, Paramount+, Nickelodeon, CBS Sports, and NFL digital properties.
A total of 202.4 million viewers watched the Super Bowl across the networks, the highest total audience in history, up 10% when compared to last year’s total audience of 183.6 million.
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By GlobalData
