TalkSport, the UK-based radio broadcaster, has secured exclusive rights in the country to the British and Irish Lions rugby union team's forthcoming tour of South Africa.
It will be the third successive tour to be covered by the network, following the 2013 series in Australia and the 2017 one in New Zealand.
The tie-up will see TalkSport network provide over 150 hours of coverage of the tour of South Africa, which takes place in July and August.
This will include live commentary of the three test matches against the Springboks, the national team, plus previews, post-match analysis and phone-ins, on TalkSport and TalkSport 2.
Furthermore, a daily Lions diary programme will be available via TalkSport 2 and podcast programming of the tour through the TalkSport app, as well as content on YouTube.
Pay-television operator Sky holds live television rights to the tour in the UK.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataTom Halsey, commercial director of the Lions, said: “TalkSport is one of the best in the business when it comes to broadcasting live sport, so we’re delighted to have them onboard for a third consecutive tour.”
The Lions are due to play a pre-tour test against Japan in Edinburgh on 26 June before heading to South Africa for eight matches, including the three tests against the Springboks, between 3 July and 7 August.
The 36-man Lions squad was set to be announced today.