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StarHub, the telecoms firm in Singapore, has secured coverage rights in Singapore to the inaugural Collins Cup triathlon event.

Under the agreement, the entire seven-hour event in Samorin, Slovakia on 28 August, will be available both live and on-demand via the network’s Hub Sports 1 channel, as will an hour-long highlights show.

In addition, the network will show the two-part Beyond Human documentary.

The deal was agreed with the Professional Triathletes Organisation, the athlete-backed body which organises the event.

The event, which is modelled on golf's Ryder Cup and designed to be “broadcast-friendly”, will be contested by teams of international, European and US athletes.

Tim Godfrey, chief marketing officer at the PTO, said: “The Collins Cup is poised to be a hugely innovative and exciting new format in triathlon and we are very excited to share it with a global audience. We are delighted that StarHub can help us deliver this to a wide audience of sports fans in Singapore.”

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Meanwhile, Outside TV, the US-based sports network, has also secured a rights deal with the PTO to show the Collins Cup on its digital channels.

The network will provide full coverage, both live and on-demand, of the seven-hour event via and its app.

Outside TV will also show two Collins Cup countdown shows as well as an hour-long highlights show.

Mark Burchill, chief executive of Outside, said: “We love what the PTO is doing to bring more attention to some of the most incredible athletes on the planet and we are thrilled to be partnering with them on the Collins Cup and content that gives an inside look at what it takes to compete at the highest level. Outside is now heavily invested in the endurance space and we look forward to growing this partnership in the future.”

Over the last month or so, broadcast rights deals for the Collins Cup have been announced with BeIN Sports in the US, Canada and a range of countries in the Middle East and North Africa, with the Laola1 sports portal and the Austria Triathlon Podersdorf for coverage on their 'Home of Triathlon' digital platform joint venture in Austria, and with Sky New Zealand for coverage across its multiple platforms.

Elsewhere, coverage agreements are in place with media giant Discovery for live coverage across Europe and parts of Asia-Pacific, including India, on Eurosport and other platforms, with BT Sport for highlights in the UK, with pay-TV’s Foxtel in Australia and with FujiTV in Japan.