SportsGrid, the sports betting content provider, has today launched its SportsGrid Network on digital channels in nine cities across the US.

The network has gone live in San Francisco (KRON-TV), Washington, D.C.(WDVM-TV), Tampa (WFLA-TV), Portland (KOIN-TV), Nashville (WKRN-TV), Norfolk (WAVY-TV), Grand Rapids (WOOD-TV), Knoxville (WATE-TV) and Des Moines (WHO-TV).

These cities will be added to the coverage on its various other distribution channels that include YouTube, Roku, Xumo, Samsung TV Plus, Plex, Stirr, Sling and Vizio.

SportGrid Network's 24-hour real-time coverage includes odds, matchups, injury reports and news from major North American leagues such as American football’s NFL, basketball’s NBA, baseball’s MLB and ice hockey’s NHL, as well as college sports, tennis, golf and soccer.

Its content is informed by data sourced from Sportradar, the international sports data intelligence and digital content service, with the two having partnered at the network’s launch in 2019.

Louis Malone, president and founder of SportsGrid, said: “The debut of SportsGrid Network comes at the perfect time, with the kickoff of the 2021 NFL season and the emergence of NextGen TV technology.

“This new technology platform will enable viewers to get the most out of live sports, live news, live events, and real-time data and analytics.  With NextGen TV, SportsGrid will have the ability to personalize the sports fans news, scores, odds, statistics with interactive capabilities and features.”