Sony Pictures Networks (SPN), the Indian pay-television broadcaster, has secured exclusive TV and digital rights in the country and to show the 2022 Commonwealth Games.
The deal, announced yesterday (July 19), also covers countries in the subcontinent, including Pakistan, Sri Lanka, Bangladesh, Nepal, and Afghanistan.
The quadrennial multi-sport event, which runs from July 28 to August 8 in Birmingham, will be shown on TV across the Sony Six, Sony Ten 1, Sony Ten 2, Sony Ten 3, and Sony Ten 4 channels. There will also be coverage on the SonyLIV streaming platform.
A total of 72 nations and will compete at Birmingham 2022 across 19 sports and eight para-sports over 11 days.
India will be looking to better its medal tally from the Gold Coast 2018 games in Australia when they won 66 – its best-ever performance as a non-host nation.
The country's most successful haul was at their home Delhi 2010 games when they won 101 medals.
Rajesh Kaul, chief revenue officer for sports and distribution at SPN, said: “After the record-breaking Olympic Games, our journey will now move ahead with Birmingham 2022 Commonwealth Games, and we are certain that our Indian contingent will win big.
“The 2022 edition of the games is of great significance to Indian viewers as women’s cricket makes its debut at the quadrennial event in the T20 format and will see India’s finest women cricketers representing Team India.”
David Leather, chief executive of Commonwealth Games Federation Partnerships, added: “India’s top athletes will be competing at Birmingham 2022, including the likes of Neeraj Chopra and Harmanpreet Kaur, so it is fantastic that Sony will be taking world-class sport into the homes of millions of people across the country.
“This partnership is particularly important because India is the largest and most populous country in the Commonwealth and a real leader across the Commonwealth Sport Movement. This deal represents a huge vote of confidence in Birmingham 2022 and the future direction of the Commonwealth Sport Movement, so we are pleased to be working together on this exciting venture.”
The SPN deal is the latest in a series of broadcast partnerships announced for Birmingham 2022, including with Mediacorp in Singapore and CBC in Canada.
SPN, meanwhile, recently also secured exclusive rights across the Indian subcontinent to the Roland-Garros French grand slam tennis tournament until 2024.