SailGP, the global racing series, has renewed its media presence in Brazil, extending partnerships with major commercial broadcaster Globo and pay-TV cable service BandSports.
Globo, as the official broadcaster of the competition in Brazil, will broadcast every race from the series throughout the 2026 campaign on its Sportv linear channel, including live coverage of SailGP’s first race in the country, the Rio Sail Grand Prix, on April 11 and 12.
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Additionally, Globo will disseminate SailGP content across news reports on its primary TV Globo channel, editorial and social media content, and on-air promotional slots, as well as highlights packages and replay broadcasts.
On the renewal, SailGP chief executive and co-founder Russel Coutts said: “Brazil has already proven to be one of SailGP’s most passionate and fastest-growing markets, so extending our partnership with Globo and BandSports into the 2026 season is an important step in maintaining that momentum.”
BandSports, which has broadcast SailGP since 2021, will also continue to showcase both live races and highlights.
SailGP announced in August 2025 that Brazil would stage its first race in 2026 and would follow that up with another in 2027.
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By GlobalDataA first Rio Sail Grand Prix was planned for the 2024-25 campaign but was ultimately cancelled.
Brazil also has a SailGP team, title sponsored by private equity company Mubadala, which finished 11th out of 12 teams in its debut 2024-25 campaign.
Coutts continued: “The unmatched reach of these broadcasters allows us to bring SailGP’s high-speed, close-to-shore racing to millions of fans, as well as helping to increase the visibility of Team Mubadala Brasil SailGP nationwide. With the return of the Rio Sail Grand Prix in April and the most comprehensive season in SailGP history ahead, the Brazilian audience will be at the heart of the action.”
Brazil’s TV audience on Globo and BandSports contributed to a total cumulative global viewership of 215 million across the 2024-25 campaign, up from the 193 million it drew in the 2023-24 season.
The 12 SailGP races attracted over 112,000 fans combined, including ticketed attendances of 25,000 in Auckland and 20,000 in Portsmouth.
