ProSieben Maxx, the channel of the German ProSiebenSat.1 free-to-air commercial broadcasting group, has renewed and expanded its broadcasting partnership with the European League of Football (ELF) American football competition.
The new deal, announced yesterday (January 8), was agreed with Seven.One Sports, the sports business unit of the Seven.One Entertainment Group, which owns ProSiebenSat.1, and runs until 2026.
It will see ProSieben Maxx show 30 games from the continental league during its 2023 season, which kicks off on June 3 and concludes with the championship game on September 24.
Two games a round will be aired live and exclusively on ProSieben Maxx, with an additional match per round being shown on Seven.One's Ran multi-broadcaster sports streaming platform.
In addition, for the first time, the championship game will be shown on ProSiebenSat.1’s main ProSieben channel.
ProSieben MAXX has broadcast the ELF in Germany since the league launched in 2021.
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The new season will see the number of teams competing in the ELF rise to 17 from nine countries.
Zeljko Karajica, managing director of the ELF, said: “We are exceedingly happy that ProSieben Maxx and ProSieben will continue to provide fans in Germany with absolute top football 'Made in Europe' in the next four years.
“Seven.One Sports, with 'Ran Football,' has been a strong and important partner for our league since day one. It is a milestone for our development that we continue this path together. European football has never had such a media presence before, and thus we are substantiating our claim to be the number one league in Europe.”
Alexander Rösner, senior vice president at Seven.One Sports and head of sports at Ran, added: “Good news for #RanFootball fans: The European League of Football is keeping its home on ProSieben Maxx. With more airtime for even more top European teams and the final on ProSieben, the ELF success story continues.
“We believed in this idea from the start and are now very pleased to be able to continue to accompany the ELF on its way to becoming the 'Champions League of European Football' in media terms on all platforms.”