US media giant NBCUniversal’s (NBCU) Peacock streaming service will be made available on the Amazon Prime Video platform through an expanded distribution agreement between the two parties.
Peacock can be accessed via an add-on subscription by Amazon’s Prime Video customers, with all content available directly within the service.
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Existing subscribers can sign up for Peacock Premium Plus, NBCUniversal’s ad-free streaming service, for $16.99 per month or $169.99 per year.
Prime Video customers can access a range of NBC Sports content through Peacock, including American football’s NFL, basketball’s NBA, English soccer’s Premier League, and the 2026 Winter Olympics.
The arrangement comes amid a series of distribution deals agreed between Comcast-owned NBCU and Amazon that also make Peacock available for access via Amazon’s Fire TV service. The agreements also continue to make Prime Video available for access via Comcast’s Xfinity X1 devices.
Mike Hopkins, head of Prime Video and Amazon MGM Studios, said: “These new agreements with Comcast NBCU are fantastic for millions of customers, who are looking for the fastest and easiest way to find all their entertainment and sports in one place.
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By GlobalData“Adding Peacock to our growing list of subscriptions – while renewing our long-standing agreements for Fire TV, Universal Pictures Home Entertainment, and Xfinity X1 – deepens an incredible working relationship with Comcast/NBCU, and we look forward to a future of mutual distribution that benefits our shared customers.”
Amazon offers several third-party streaming services via its ‘Channels’ platform, including notable sports platforms such as Apple TV+, DAZN, and Paramount+.
