The Pakistan Cricket Board (PCB) governing body has announced that it has sold the international media rights for the upcoming campaign of its Pakistan Super League (PSL) Twenty20 competition, claiming a record valuation.
Marketing platform Walee Technologies has acquired the global rights (excluding India) for the upcoming PSL campaign after winning the bidding process.
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The PCB claims that this new deal represents a 146% increase on the comparable rights from the 2025 season, indicative of the new expanded format of the competition.
This is the first edition of the PSL since its expansion from six teams to eight. The now 44-game season, the 11th since the PSL’s inception, will begin on March 26 and run through May 3.
Speaking on the announcement, PSL chief executive Salman Naseer said: “The continued rise in international media rights value also reflects the collective efforts of all stakeholders, including franchises, players, and partners, who have played a vital role in positioning the PSL as a globally recognized cricketing property.”
“The PSL continues to attract strong global interest, and this agreement reinforces our confidence in the league’s long-term commercial trajectory and its ability to deliver value across diverse international markets.”
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By GlobalDataWalee previously held domestic rights to the PSL in the 2024 and 2025 campaigns.
Initial PSL rights bids failed to meet the PCB’s reserve price, prompting an extension to the bidding process in January.
The PCB is understood to have set a relatively high base price, anticipating strong interest from broadcasters due to the league’s expansion and growing commercial appeal.
Instead of immediately launching a formal second round of bidding, the PCB is currently holding direct negotiations with the bidders who participated in the first phase, with the hope that they will improve their offers before the board decides on the next steps.
The competition is currently known as the HBL PSL, courtesy of a title sponsorship agreement with the eponymous domestic banking group, which began in 2016 and will now run through 2027.
India was excluded from the rights agreement due to an ongoing feud between the two countries, which recently saw the Pakistan national cricket team announce its intention to boycott its fixture against India at the upcoming T20 Cricket World Cup.
In fact, the tournament will be co-hosted in Sri Lanka (alongside India) partly due to the fact that Pakistan would have otherwise refused to travel to India for the event altogether.
This represents one part of a wider dispute between the two countries after military action, including missile strikes, took place in May 2025. This followed a terrorist attack in Pahalgam, in the state of Jammu and Kashmir, which claimed 26 lives.
