US media giant Paramount has expanded its broadcast partnership with mixed martial arts’ Ultimate Fighting Championship (UFC) to include Latin America and Australia starting in 2026.
The two parties today announced a seven-year, multi-territory expansion of their tie-up, with the Paramount+ streaming service to provide live UFC coverage.
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This agreement builds on the $7.7 billion, seven-year media rights deal unveiled in August, in which Paramount+ becomes the exclusive home of all UFC events in the US from next year, replacing ESPN.
Under the new deal, Paramount+ subscribers across Latin America, including Brazil, will have live access to all 13 marquee numbered events and 30 secondary UFC Fight Nights.
Paramount+ Australia will also show all 30 UFC Fight Nights, as well as the prelims for all marquee UFC numbered events.
UFC’s multi-territory deals with Paramount+ spell the end for the pay-per-view model at the major MMA promotion, with all premium UFC events available to subscribers at no extra cost.
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By GlobalDataDetails of the first UFC events to stream live on Paramount+ in the US, Latin America, and Australia will be announced in the coming weeks.
UFC features several Australian fighters, most notably Jack Della Maddalena, Alexander Volkanovski, and Robert Whittaker, while Latin American fighters include Brandon Moreno and Alexa Grasso (Mexico), Alex Pereira, Charles Oliveira, and Alexandre Pantoja (Brazil).
Dana White, UFC president and CEO, said: “The partnership with Paramount has already been incredible, and it just keeps getting bigger and better. They are now taking on new territories like Latin America and Australia, and this thing is just going to continue to grow. It just shows you how aggressive they are with this business.”
Cindy Holland, Paramount's chair of direct-to-consumer, added: “Delivering premium UFC programming to audiences on a global scale remains a top priority for Paramount.
“We are thrilled to expand upon the historic offering of UFC content for Paramount+ subscribers across all plans to more passionate and engaged fans around the world.”
The UFC broadcast partnership in the US was the first agreed by Paramount since its major merger with Skydance, which was completed on August 7.
Paramount’s burgeoning DTC division (including Paramount Plus), which grew strongly in the second quarter of the 2025 fiscal year, will be led by 18-year Netflix veteran Cindy Holland.
