Prime Video, the global OTT streaming service owned by e-commerce goliath Amazon, has acquired the global rights to the National Football League’s (NFL) showpiece Black Friday fixture.
The game, which will see the Super Bowl champion Philadelphia Eagles take on the Chicago Bears, will take place on the titular holiday day (November 28), with Prime Video now to showcase it in over 240 global markets.
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Prime Video will also complement the fixture with pre- and post-game shoulder content.
This marks Prime Video’s first global rights for an NFL game, although the concept isn’t new, with the league having tested it earlier in the year with YouTube’s global rights for the Brazil international game, and even in 2024, when Netflix aired the global broadcast for the NFL’s Christmas Day games.
The 2024 Christmas Day slate was immensely successful for both Netflix and the NFL, setting a streaming record for the league with both games collectively averaging a 26.5 million US audience, something the league is likely looking to replicate with Black Friday, which comes in anticipation of Netflix’s second Christmas Day game coverage this December.
Securing the rights to the Black Friday NFL fixture helps Prime Video round off a wide-ranging slate of global sports coverage on that day.
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By GlobalDataPrior to the game, Prime Video will showcase PGA Tour golf action in the form of ‘The Skins Game’, an annual four-person exhibition that this year features high-profile world-ranked players Tommy Fleetwood, Justin Thomas, Xander Schauffele, and Keegan Bradley.
Then, following the Eagles-Bears fixture, Prime Video will begin NBA basketball action with a double header of the Milwaukee Bucks against the New York Knicks, followed by the Dallas Mavericks against the Los Angeles Lakers.
By bringing all these high-profile events together on the same day with global broadcasts, Prime Video is likely looking to cement Black Friday as a major sports event, which supports Amazon’s own Black Friday push, as the day is typically considered a major shopping event and therefore a prominent e-commerce driver.
Elsewhere, the NFL has also extended and expanded its partnership with video game studio EA Sports.
This renewed multi-year agreement ensures that EA Sports’ Madden NFL series will continue as the league’s official simulation video game home.
In expanding the deal, EA Sports will now also integrate Madden NFL content across its other video game series, particularly the EA Sports College Football title.
The pair will collaborate to grow NFL’s global presence with EA Sports president Cam Weber commenting: “With more than 2 billion games of Madden NFL played each year, the global community of football fans connecting through play has never been bigger.
“Together with the NFL, we will continue to shape the interactive future of football – expanding Madden NFL, growing College Football, and creating breakthrough experiences for the next generation of fans.”
