Content streaming giant Netflix has secured live rights in host country Spain to men's soccer's 2030 FIFA World Cup, in its most significant sports rights deal yet.
The deal, struck with governing body FIFA, will see Netflix provide coverage of the 2030 World Cup across Spain and Andorra, airing all 104 matches live during the tournament, which will be staged in Spain, Portugal, and Morocco, with one game each to be held in Argentina, Paraguay, and Uruguay.
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Netflix will make one game per matchday available free to fans in Spain, including every Spain fixture, as well as both semi-finals and the tournament final.
It is the most significant live sports rights agreement entered into by Netflix, which has been steadily growing its presence in the sector in recent years.
It also adds to the platform's deals covering both the 2027 and 2031 FIFA Women's World Cups, which extend across the US and Canada.
The 2026 FIFA World Cup – in which Spain defeated Argentina 1-0 in a tempestuous final – was covered in the winning nation by a combination of national broadcaster RTVE and subscription platform DAZN.
Bela Bajaria, Netflix's chief content officer, commented: "With Spain set to host in 2030, we're thrilled to bring every match to fans across Spain and Andorra on Netflix. For Spanish football fans, welcoming the world as reigning champions on Netflix will make this a moment unlike any other."
In terms of other soccer rights held by Netflix, in April the company snapped up rights to show the Gold Cup and Nations League Finals men’s national team competitions in Mexico (one of the competing countries). Under a four-year agreement, the platform will have exclusive rights for the 2027 and 2029 editions of both competitions.
Netflix also, earlier this week, appointed international sports marketing agency IMG as the production partner for its coverage of the 2027 FIFA Women’s World Cup (to be held in Brazil).
Outside of soccer, meanwhile, it holds major rights in sports including American football, baseball, wrestling, and both boxing and mixed martial arts.
Mattias Grafstrom, secretary general at FIFA, added: "We are pleased to build on our partnership with Netflix as we look ahead to the FIFA World Cup 2030. This will be a special edition of the tournament, and we look forward to working together to bring it to fans across Spain and Andorra."
In terms of deals struck over the last few months for the 2030 World Cup – with the 2026 edition having finished in mid-July – these include SBS tying up rights in Australia (unveiled last month), TVNZ doing so in New Zealand, and Deutsche Telekom securing a deal in Germany.
